How to Create Speech and Book Titles
That Sizzle AND Sell !
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CREATING TITLES THAT SIZZLE:
My present speech (or book) title:
Tips to strengthen a title:
- ____________ _________________ = World’s Best Known Two Words
- Make sure the title includes a __________________________________ .
- Short titles vs Long titles
My 1st new speech title:
_______________________________________________________________
My 2nd new speech title:
_______________________________________________________________
My 3rd new speech title:
_______________________________________________________________
The Key to Get Your Best Market Survey Results:
#1 Create a list of 10 to 12 versions of your newest title.
#2 FAX to 10 people. Handwrite this note at the top:
"Help! I need your advice! Please do not set this FAX down.
First: read all the titles of my upcoming book/seminar. Second: circle and number the two titles that "grab" you. Next, email this back to me at joe@joesabah.com
Thanks in advance for your help. Signed 'In appreciation,
P.S. I'll buy the coffee next time we meet.'"
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